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Client Projects.
Practical, growth-focused sales and marketing support tailored to your stage of growth.
Client Work
Client: B2B Data & AI consultancy targeting FS
Services: Fractional Sales Enablement and Marketing Support
The Results:
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46% uplift in ICP engagement through LinkedIn ad's campaigns
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39% increase in email engagement via optimised outbound and nurture sequences
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Higher volume of qualified, sales-ready conversations
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Consistency, alignment, and confidence across sales teams and partners
The Approach:
My client had a strong market credibility, and active sales and marketing teams, but growth was limited by sales misalignment and resource capacity.
They needed experienced, hands-on expertise to bridge sales and marketing and deliver tangible impact while recruiting for a permenant team members.
I provided fractional strategic and tactical support, focusing on the highest-impact activities. Internal teams were aligned around shared ICPs, messaging, and qualification criteria.
Activity was initally focus on what would generate the biggest business impact. Aligning sales and marketing and ensuring teams had the assets to support conversion. ABM-led LinkedIn campaigns, outbound email and LinkedIn sequences, structured HubSpot nurture journeys, webinars, and practical sales enablement also ensured leads were actively progressed and converted into sales-ready conversations.
The 1 month inital engagement turned into 8, providing continued support until a full-time in-house team member was recruited and momentum could continue.
International Trade Support:
Outsourced UK Market Development
Client: New Zealand SaaS provider targeting public sector and UK local government IT and IG Governance Departments
Services: Full Service UK Market Entry Support
The Results:
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A credible, scalable UK presence
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Clarity, transparacy over the pipeline
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82% ROI in year 1 of engagement
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Reduced internal resource pressures and the confidence to scale sustainably
The Approach:
Breaking into the UK market is rarely straightforward, particularly in complex, highly regulated sectors, where trust, credibility and authenticity are critical.
After receiving positive traction from market testing, my client quickly recognised they needed a mechism to generate and manage sales consistently without overloading their internal teams (and end the 1am sales calls).
Taking ownership of the UK market development from end to end, we stepped in to bring strategy to life, through integrated outbound campaigns, partnership identification, sales enablement, and hands-on support throughout the buyer journey. AKA, their UK office.
Bridging Sales & Marketing to Drive Predictable Growth
"I have known and worked with Sarah for over 10 years.
She is extremely capable and reliable who delivers what she promises.
She is imaginative and produces deliverable solutions often to complex issues.
Operations Director, International Trade Partner
Making HubSpot Work
Harder for Sales
Client: B2B SaaS provider targeting enterprise, tier 1 and 2 organisations across sector
Services: HubSpot sales enablement, CRM optimisation, outbound sequencing, reporting and dashboards development
The Results:
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Sales gained a clear view of which accounts mattered most and how buyers were engaging
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Lead scoring now reflects real behaviour, so the team focuses on opportunities that had the highest propensity for conversion
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Outbound sequences were rebuilt around actual interactions, creating more meaningful conversations
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Decisions backed were now backed by data
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Outbound campaigns became more controlled and predictable, reducing wasted effort
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HubSpot went from “used daily” to “driving measurable results,” supporting long-term growth.
The Approach:
Our client was using HubSpot daily, but sales lacked clear visibility of buyers, engagement and priority accounts.
We simplified views, reworked lead scoring and rebuilt outbound sequences around real interaction to give sales a system that supports better decisions, stronger engagement and more controlled outbound performance.
UK Event Roadshow & Sales Development
Client: Australian B2B SaaS provider serving NGOs and housing providers
Services: UK Market Entry Support, In-market Representation, Event Management
The Results:
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Maximised event presence. Strategic support ensured the client was visible and credible at key UK industry events.
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Face-to-face engagement with ideal customers strengthened trust and credibility
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Continuity in sales engagement across pre, at-show and post event activity
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Improved budget efficiencies, as marketing support was delivered without extra travel or internal team strain
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Sustained in-market momentum with continued presence and follow-up maintained long-term engagement and pipeline growth
The Approach:
Operating in sensitive, compliance-driven sectors means face-to-face engagement is critical to building trust and credibility in-market.
Yet, with teams based in Australia and New Zealand, fully capitalising on UK industry events was costly, time-intensive and operationally inefficient.
However with circa 80% of opportunities steming from live events, the channel was recogised as crictical for my clients continued market growth.
By providing in-market representation, end-to-end event management and sales support, we helped our client maximise their event exposure, build meaningful relationships with their ICP and convert event engagement into sales-ready opportunities, without adding to travel or internal resource strain.
Sarah is highly competent, professional and personable.
We have worked together on a variety of projects over the last 10 years and she has always excelled.
Where there are specific deliverables we were collaborating on, she always met them and typically over delivered. I am delighted to recommend and endorse Sarah.
Robbie Beak, Ammba Digital