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Accelerating UK Sales & Market Growth .
Giving you clarity, confidence, and control of your UK sales and marketing (because B2B growth shouldn’t be guesswork).
Enter. Scale. Succeed in the UK Market.
​International expansion is complex. Working with an experienced in-market market development partner gives you the advantage of operating as if you’re already here, without the cost or risk of building a full UK team too early.
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I help businesses navigate UK market entry with a grounded approach that balances strategy with hands-on delivery.
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This approach eliminates the friction many international teams face: slow progress, unclear opportunity, misaligned messaging, and expensive trial-and-error.
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Why Partner with a UK Market Entry Specialist?
Smarter, faster
market traction
Accelerate market growth through tested, localised strategies that deliver visibility, resonate with UK buyers, and accelerate engagement with your ideal clients.
Validate opportunities with reduced risk
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Using real market insight to confirm demand early, build a clear business case, and establish a pipeline from the start of your expansion journey.
Enhanced market creditability and visability
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Having an in-market presence, provides continuity, greater accessibility to your ICPs, and visibility at the right events, meetings, and networks.
A scalable, efficient growth model
Removed delays, accelerated opportunities and a sustainable model that grows with you.
As an offshore business, being able to work with an organisation with local presence has made our sector-focussed market development work a lot easier.
More Global also provides ongoing input into our UK marketing and communications strategy, which has been invaluable.
Steve Macmillan, Protocol Policy Systems, New Zealand
UK Market Entry Services
A clear route to UK market success requires, expert research-driven insights, clear go-to-market plans, and activity designed to establish your presence and accelerate traction​​.​
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I support SME's, start-up and scale-ups capitailise on UK market opportunities through a structured approach tailored to your audience, goals and stage of growth.
B2B UK Market Development Support
As an extension of your business, I provide, senior level, flexible support tailored to your stage of UK market entry and GTM journey.
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Designed for those looking to enter or scale in the UK market who need senior, in-market expertise and hands-on delivery without the full-time overhead - enabling you to scale sustainably. ​
What I help you achieve:
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Inbound and outbound marketing
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Marketing audits (competitor, gap analysis, quick wins, and roadmap)
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Strategy development, KPIs, and objectives
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Target audience and buyer persona research
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Event marketing (webinars, panels, and trade shows)
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Paid and organic social media campaigns
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In-market representation and lead management
Why it matters:
Entering or growing in a new market is complex and resource-intensive. Without the right guidance, opportunities can be missed, budgets wasted, and growth slowed.
By combining strategic insight with hands-on execution, I help businesses move faster, make smarter decisions, and unlock sustainable growth in the UK market without the risk of overextending your team or budget.
Market Feasibility Testing
Validate UK demand (not just market size).
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Gain clarity of not just the 'who' and 'where', but the 'why' in a UK context specific to your product, service or offering.
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Define opportunities, reduce risk, and build a clear business case and pipeline from the start of your market entry journey.
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What I help you achieve:
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Validate real UK demand (not just market size)
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Understand your buyers, competitors, and market dynamics
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Localise your messaging, value proposition, and GTM approach
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Identify your strongest ICP segments and early adopters
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Build a clear, confident business case for investment
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Why it matters:​
Feasibility testing helps you to test assumptions early, focus resource on the right opportunities, and make confident decisions about UK market entry.
By validating demand, understanding buyers, and sizing opportunities realistically, you protect investment, reduce risk, and set your business up for sustainable growth at the start of your UK expansion journey.
UK Sales Acceleration Support & Campaign Management
Once you’ve validated demand and built clarity, it’s time to gain traction.
Success in the UK market comes from consistent delivery, a visible in-market presence, and a sales approach that actually works for your business.
I provide senior-level, hands-on support to turn interest into pipeline and build predictable sales activity.
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What I help you achieve:
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Multi-channel campaign delivery across email, social, events, and partnerships
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UK-adapted content, messaging, and engagement frameworks
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Sales support to align marketing and outreach activity
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Stronger brand visibility with the right networks and decision-makers
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A CRM setup that actively supports your sales process, rather than just storing contacts
Why it matters:
This stage converts interest into real opportunities. Local campaigns and aligned sales activity mean you close sooner, with less friction and more confidence. It’s about making every interaction count and building momentum that lasts.
In-market UK Representation
Continuing momentum, building on wins, and extending market share requires a trusted partner who can represent your brand with senior-level expertise. I provide embedded support that keeps activity moving, ensures accountability, and sustains growth, support that scales with your UK operation now and into the future.
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What I help you achieve:
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Consistent UK presence with senior, hands-on support
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Business development with your ICPs, including meetings, follow-ups, events, and partnerships
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Momentum that continues long after initial campaigns
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Sustainable growth without the immediate cost of hiring a full team
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Flexible support that adapts as your UK operation expands
Why it matters:
Sustained in-market representation keeps your UK presence alive and active. Relationships are nurtured, opportunities are progressed, and momentum isn’t lost as activity scales. At the same time, leadership can stay focused on their home markets, without being dragged into the day-to-day of UK execution. The result is smoother, more sustainable growth where expansion continues without distraction, overextension, or loss of control.
Sarah is highly competent, professional and personable.
We have worked together on a variety of projects over the last 10 years and she has always excelled. Where there are specific deliverables we were collaborating on, she always met them and typically over delivered. I am delighted to recommend and endorse Sarah."
Operations Director, International Trade Partner
Why work with me?
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More Global is led by me, Sarah Stephenson.
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After 17 years in the agency world, I founded More to give businesses senior-level, flexible, growth-focused expertise.
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With a focus on outcomes, rather than outputs, I help my client gain.
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more clarity
more accountability
more transparency
more impact
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And, of course, more opportunity, so you can focus on delivering what your business does best.
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I've spent my career helping B2B SMEs, start-ups, scale-ups, and government agencies in the UK and internationally overcome the sales and marketing challenges that can block growth, to create scalable, sustainble models.
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Fun fact: I was invited to Buckingham Palace to receive an International Trade award for exponential growth. (Yes, I met the Queen.)​​
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My approach - hands-on and collaborative, embedding as part of your team and becoming your 'feet' (eyes and ears) on the ground to create sustainable growth and build momentum that lasts long after the campaign ends.
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Plus, I’m lovely to work with and bring clarity, creativity, and calm to complex challenges (so my clients say).
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Not sure where to start? No problem. Every route to growth looks different, so let's start with a conversation.
